July 11, 2026

Cannes 2026 Raised an Interesting Question: Do International Filmmakers Still Need to Shoot in English?

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I noticed a trend across several high profile Cannes films this year. A number of acclaimed international filmmakers presented films that were either widely reported as English language productions or appeared to include substantial English language dialogue, even when the stories themselves were deeply rooted in their own countries, cultures, and languages.


That raises an interesting question:


Are filmmakers increasingly choosing English language productions to solve a distribution challenge that may no longer exist?

Historically, international filmmakers seeking English speaking audiences faced difficult choices. They could rely on subtitles, traditional dubbing, or produce English language versions from the outset. While English language productions may offer broader commercial opportunities, they can also affect awards eligibility and require creative decisions driven by market realities rather than artistic considerations.


That dilemma is becoming increasingly important.

If a film's dialogue composition is primarily English, it may fall outside Academy eligibility requirements for Best International Feature Film consideration.


The irony is striking. As this year the Academy expanded the opportunity for major international festival winners to enter the Oscar conversation, a Palme d'Or winning film could potentially find itself excluded from the Best International Feature Film category because of its English language content.


Global audiences have become more comfortable consuming international content than ever before. At the same time, advances in language adaptation are creating new distribution opportunities that did not exist a decade ago.


This raises a broader industry question:


If audiences can experience an original international film in English without requiring a remake or separate English language production, does shooting in English remain the best solution for global distribution?


At Adapt Entertainment, we have spent several years working on English language adaptations of international films for a major global streaming platform. Due to confidentiality agreements, those titles cannot be publicly disclosed. However, multiple adapted films became top-performing international releases on the platform, with audience engagement significantly exceeding comparable international titles.


Audience feedback revealed an interesting pattern.


Many viewers reported they were unaware they were watching a film originally produced in another language.

That experience revealed something important: the challenge facing many international films may not be the quality of the storytelling. It may be the ability to make those stories accessible to audiences who might otherwise never watch them because of subtitles or poor dubbing.


A recent example is The Champion, the Polish German World War II drama based on the true story of Auschwitz prisoner and boxer Tadeusz "Teddy" Pietrzykowski, directed by Maciej Barczewski. The film was released last week in a new English language version across major digital platforms, including Apple TV, Prime Video, Fandango, Google TV, YouTube, and other platforms.


The original film remains intact. The original performances remain intact. The original creative vision remains intact. Yet the film is now available to audiences who otherwise may never have discovered it. For filmmakers, this creates a powerful opportunity.


A new model is emerging in which filmmakers no longer need to choose between awards eligibility and audience reach. Instead, they can preserve the original language version for festivals, awards consideration, and cultural authenticity while simultaneously making the same film accessible to English speaking audiences through a separate English language version.


One production. One cast. One creative vision. Two versions serving different audiences and distribution objectives

In other words, filmmakers may no longer need to choose between authenticity and accessibility.


As international cinema continues to evolve, Cannes 2026 may ultimately be remembered not only for the films that premiered there, but for the larger question those films helped highlight:


In a world where audiences can increasingly access stories in multiple languages, do international filmmakers still need to shoot in English to reach English speaking audiences?


The answer may help shape the next decade of global filmmaking.


What do you think? Will international filmmakers continue shooting in English, or will a new model emerge one that preserves the original film for festivals, awards consideration, and cultural authenticity while using separate versions to reach broader global audiences?


ADDITIONAL BeaRS STORIES

By Darryl Marks • August 4, 2026
One of the things I enjoy most about the film industry is discovering that many of today's "new" ideas are often old ideas returning in a different form. Over the weekend, I was reminded of that after reading two articles published just days apart. The first described a collaboration between actor-director Gerald Fillmore, Spanish production company LyO Media, and financier Filmika Audiovisual to produce both English and Spanish language versions of each feature by filming every scene twice with the same cast, beginning with their first film, Face Love (Amor En Toda La Cara). Almost simultaneously, Variety published a review of Los Vampires, a new film inspired by one of Hollywood's most fascinating production stories. In 1931, Universal Pictures tackled the challenge of international distribution by producing two versions of Dracula on the same sets. During the day, Tod Browning directed Bela Lugosi in the now iconic English-language version.
By Darryl Marks • July 15, 2026
The Academy of Motion Picture Arts and Sciences continues to become a more global institution. Late last month, the Academy invited 529 new members to join its ranks, with 53% coming from 60 countries and territories outside the United States. Under Academy CEO Bill Kramer and Academy President Lynette Howell Taylor, the organization continues to broaden international representation while recognizing filmmaking from around the world.
By Darryl Marks • July 14, 2026
“Where have I seen this face before?” It is a question more audiences are starting to ask as international actors step into major blockbuster roles and global recognition. The truth is many of these performers have been delivering incredible work for years in films that never reached mainstream audiences. Not because of a lack of talent or storytelling, but because language barriers have kept those performances from being seen. This series highlights the familiar faces you are just now discovering and uncovers the international films that made them remarkable long before the spotlight found them. Here is the story behind one of those familiar faces. Sandra Hüller most recent appearance was being an actress in the film Project Hail Mary with Ryan Gosling that's become a big hit and recognition of her great acting skills. What is especially interesting is that she is not American, but German. In fact, one of her most notable recent performances came in the French film Anatomy of a Fall, for which she was nominated for an Academy Award for Best Actress in 2024. If you really want to see where Sandra first broke through, look back to the German film subtitled in English, Toni Erdmann. The film was Germany’s official Oscar submission and went on to receive a nomination for Best Foreign Language Film at the 2017 Academy Awards. Even more impressively, the film earned a 93 on Metacritic and a 93% on Rotten Tomatoes, placing it among a very rare group of films to receive such high marks across both platforms. Unfortunately, due to language barriers of using subtitles, very few people saw the movie. And she is not only a talented actress she also appears to be a gifted singer and perhaps even a future director. In Project Hail Mary, the character Eva Stratt, played by Sandra Hüller, performs a karaoke version of Harry Styles’ debut solo hit, “Sign of the Times,” while saying goodbye to her team. How did that particular song end up in the film and on its soundtrack? It turns out it was Sandra Hüller’s idea. It's screenwriter Drew Goddard's favorite scene in the film, although he claims no credit for the Styles song choice. "I had nothing to do with it," Goddard told Mashable in a video interview. "We knew we needed this sort of hangout scene. I call it the 'calm before the storm' scene." Directors Phil Lord and Chris Miller suggested karaoke for the scene and Goddard recalled, just a few nights before shooting, they decided to try to get Hüller to sing in the film. "She said, 'I'll only do it if I can do the Harry Styles song,'" Goddard said. "So, it was Sandra's choice, which is insane to think about, because it lines up so perfectly with the point of the movie. It actually says, 'breaking through the atmosphere,' for God's sake. I could not have chosen a better song. That's all Sandra. She picked it and thank God she did."